DAN COHEN, MD

Chairman and CEO

• Lead developer of brainwave monitors and sleep disorders diagnostic equipment
• Developer and marketer of the Breathe Right® nasal strip and FiberChoice™ chewable fiber supplement.

Creative Marketing & Selling Strategies

• Conducted 400 radio interviews to force distribution into 40,000 US retail outlets, pre-internet.
• Enlisted > 150 NFL players to wear the strip at no cost.
• Developed and sold an automation analysis product to sleep labs, enabling growth from 300 to 3,000+ labs during the ‘80s & ‘90s.

Scientific Breakthroughs & Discoveries

• Developed the metrics and automated the analysis of the data measured in sleep labs with clinical accuracy. Then extended the technology for home use. All FDA cleared.
• Discovered the key heart rate variability metrics associated with each stage of sleep to effectively stage sleep. Discovered how to use magnetic frequencies to enhance sleep stages in real-time and induce sleep and deep states of relaxation and meditation. Discovered how to utilize habituation and entrainment methods to impact health.
• Proved that plastic within a bandaid could improve nasal breathing like a decongestant or nasal spray without any drug-induced side effects.